Only a few brands can claim to be eponymous, as in using a brand name for a particular genre or product. For example, people using “Kleenex” for tissue paper, or “Band-Aid” for bandages. The Jeep brand is an eponym for a 4×4 or SUV and is legendary for making the best off-road vehicles. But how did it get there?
Jeep’s Beginnings in Wartime America
The Jeep is indeed an iconic brand with a special place in American history. It all began with the automaker winning a contract with the US military supplying off-road vehicles for army personnel. The model was a 1940 Willys-Overland, and it featured a 4×4 system with the classic “Jeep” design, which is still used by the Wrangler today.
Jeep further cemented itself in American culture by becoming a trusted part of the GIs daily life. Even celebrated WWII General, Gen. George Marshall, had many great things to say about the exceptional performance of the Jeep in wartime operations. However, it wasn’t until 1945 when Willy-Overland was introduced to the general public during peacetime.
The 4×4 automaker continued to make several models for the US Army. But it was during peacetime that Jeep began expanding their offerings and designing larger vehicles. Vehicles such as the all-steel station wagon, which also could be seen as a precursor to today’s SUVs.
Willys Becomes Jeep in Peacetime
By 1950, Willys-Overland registered Jeep as a trademark and began to market Jeep as the world’s largest four-wheel drive manufacturer. Even though Jeep saw lots of notoriety in WWII, it was also part of the Korean War in a big way. The automaker developed many different models, such as the M-38-A1, which became the foundation of the popular civilian model, the CJ-5. Furthermore, the show M.A.S.H, which depicted medics in the Korean War, had a CJ-5 in almost every episode.
The 1960s brought us the Jeep Wagoneer, which was the first luxury SUV 4×4. It featured many industry firsts (in a 4×4), such as automatic-transmission, an independent suspension, and overhead-cam-six-cylinder engine. The Wagoneer was in production for 28 years and went through many iterations, including the Super Wagoneer. The Super Wagoneer paved the way for the luxury SUVs we see today by having the newest technologies and comforts in an all-terrain vehicle.
The American Motor Company (AMC) entered the scene when they acquired Jeep in the 1970s. SUVs were becoming very popular by this time, and it is when we see the introduction of both the CJ-5 Renegade and the world-famous Cherokee. The Cherokee won the first Four-Wheeler of the Year award and continued to win prizes today.
Jeep Models Today
While Jeep exchanged hands from AMC to Daimler-Benz, and now most recently Fiat, the automaker introduced today’s most popular SUVs. Models such as the Jeep Cherokee, Grand Cherokee, Compass, Patriot, and Wrangler are not just stylish, but real off-road vehicles.
Alpharetta Motor Sports has been servicing domestic and Japanese vehicles for over 35 years. Our highly trained ASE certified service mechanics have the tools to inspect, diagnose, and repair any issue your Jeep might be having.
We pride ourselves on excellent service, and our customer reviews reflect that. Furthermore, we are sure of our service that we offer a 3-year / 36,000-mile warranty on all of our work. Schedule your appointment today.
Experience, Integrity, Knowledge. No job is too simple or complex!
- Oil Filter Service
- Tune Ups
- Emissions Repair
- Maintenance Inspections
- Computer Diagnostics
- Brake Repair
- Heating/Air Conditioning Service and Repair
- Suspension and Steering Repair
- Shocks and Struts
- Mufflers and Exhaust
- Starters and Alternators
- Check Engine Light Diagnostics
- Engine Diagnostic Testing
- Engine Repair’ Overhaul and Rebuilding
- Engine Replacement
- Cooling System Service and Repair
- Brake and Lamp Inspections
- Fuel Pumps, Fuel Injection, Fuel System Repair
- Timing Belt and Water Pump Replacement
- Electrical System Diagnostics and Repair
- Transmission Differential, Clutch Service, and Repair
- Transmission Service
- Factory Scheduled Maintenance Services
We service all makes and models of Jeep, including but not limited to the following
- Grand Cherokee