Many people do not know Nissan’s heritage of innovation. For instance, it built the first mass-produced Japanese vehicle under the Datsun Type 15. Also, many people do not know that the Nissan Skyline—first introduced in the US in 2009—was originally built in Japan in 1957. However, in 1958/1959, Nissan began building its reputation in the US by introducing the Datsun 1200 Sedan and the Datsun compact pickup truck.
The 1960s and 1970s
By the 1960s, Nissan (still under the Datsun) brand entered racing and began building roadsters and performance vehicles like the 2000 Roadster. The 2000 Roadster was the first Japanese production vehicle with a 5-speed transmission and won ten SCCA National Championships. More importantly, the Nissan Patrol was introduced to the US market in 1967 and is loved by many international customers—particularly in the Persian Gulf countries. By the end of the decade, Nissan introduced the legendary 240Z.
The 240Z continued to evolve and become more popular in the 1970s, but it was also a decade of manufacturing cars with better mileage. For example, the Datsun B210GX boasted 50 mpg on the highway in 1978! Today, Nissan sells the most popular all-electric vehicles (EV) in the world; the Nissan Leaf. As of January 2018, 300,000 units have been sold globally, which makes Nissan the largest EV manufacturer in the world.
The 1980s and 1990s
Just like other Japanese automakers in the 1980s, Nissan decided to invest in manufacturing plants in the US. The result was the first Nissan truck built in America, giving rise to the Nissan Titan and Nissan Frontier. The 1980s also brought us Nissan’s luxury brand, Infiniti, which you can read more about here (Link).
By the 1990s, Nissan became a global multinational brand with dozens of new models, such as the Sentra, Altima, and Maxima. The automaker was also named the “Best of the Best” by the EPA in 1997 and became the official car of the Los Angeles County Lifeguards in 1999.
Since 1999, Nissan is part of the Renault-Nissan-Mitsubishi Alliance, making it the 6th largest automaker in the world. The car company introduced its first Hybrid vehicle in 2007 with the Altima Hybrid. And as previously mentioned, the all-electric Nissan Leaf was introduced in 2010. The success of the Leaf influenced the decision to make all Infiniti vehicles completely electric or hybrid by 2021. However, car enthusiasts appreciate the power and aggressiveness of the GT-R, especially being a low-cost supercar.
Owning a Nissan means owning a car from a company with a great heritage of innovation and success. Take care of your car with regular maintenance and always looking out for irregularities. Alpharetta Motor Sports has served the community for 35 years servicing Japanese and domestic vehicles. Our highly trained ASE certified service mechanics have the tools to inspect, diagnose, and repair any issue your vehicle is having. Schedule your appointment today.
Experience, Integrity, Knowledge. No job is too simple or complex!
We service all makes and models of Nissan, including but not limited to the following
- 370Z, 370Z Roadster
- Rogue, Rogue Sport
- Titan, Titan XD
- NV Cargo, NV Passenger, NV200